Breakfast on Thursday was courtesy of the Wall Street Journal at their Insight Exchange in New York.
The Journal’s Gwen Bounds moderated a panel that included restauranteur Danny Meyer and marketing guru Seth Godin.
Godin’s advice to entreprenuers in a tough economy: “you don’t have to be a giant business to be successful. Get in touch with your inner lemonade stand”.
From CBS News:
A Chinese intelligence ship and four others surrounded the USNS Impeccable, an unarmed vessel with a civilian merchant marine crew, as the craft conducted ocean surveys in international waters in the South China Sea, the Defense Department said in a statement.
The first foreign policy crisis that former President George Bush suffered was also with Beijing shortly after he took office — China’s forced landing of a spy plane and seizure of the crew in April of 2001.
Are we starting to see a patttern here?
Went to my first Brandhackers Meetup in NYC to hear Allen Adamson talk about his new book Brand Digital.
Allen brings great perspective on branding issues from his years as a brand manager and brand consultant at WPP.
His key point is that your brand needs to be different in a way that is relevant to the customer/consumer.
My example (not Allen’s): if you make an electric car with a range of 5 miles, it is different but irrelevant. Make an electric car with a range of 40 miles, then you are different AND relevant.
We were getting an inch an hour in late February on Stratton Mountain.
I was surprised to see they already had a trail with my name on it. And it is even rated at my speed - green!
