http://mikevermillion.com Just another WordPress weblog Wed, 10 Mar 2010 02:40:50 +0000 http://backend.userland.com/rss092 en For anyone that missed the talk last month by L'Oreal's SVP of Marketing for Multicultural Brands, Glenn Baptiste, we're posting the presentation here. L Oreal Final 022110View more presentations from NJAMA. http://mikevermillion.com/tools-for-successful-innovation/ As a recent review of our Google results reinforced, back links (links from other websites to your blog or website) remain an important part of the search engine's algorithm. However, finding the right tools to discover and analyze back links can be frustrating and time consuming. Luckily, a recent post ... http://mikevermillion.com/analyzing-back-links/ Erik Qualman recently published Socialnomics, a book on how social media has changed our lives and how we do business.  This 4 minute video summarizes relevant social media statistics from the book. A written version of the stats and Erik's sources are available at his blog. http://mikevermillion.com/how-big-is-social-media-maybe-bigger-than-we-think/ A recent issue of Wired, entitled Living by Numbers, includes several great articles on better living (and working) through data.  Turns out that people eat better, exercise harder and work more efficiently when they set goals and measure their progress. Why does it work?  One idea is borrowed from Sociology's Hawthorne ... http://mikevermillion.com/living-by-numbers-and-be-careful-what-you-measure/ [caption id="attachment_88" align="alignleft" width="150" caption="Fernando Verdasco"][/caption] Great weather for a night of tennis at the Sony Ericsson Open in Key Biscayne on Monday. After watching a set marred by botched volleys and unforced errors in the match between Stepanek and Gonzalez, we hiked back to a smaller court to see some hard ... http://mikevermillion.com/miami-tennis/ [caption id="attachment_83" align="alignleft" width="150" caption="Coral Gables Biltmore"][/caption] In Miami for the first part of the week at the World Series of ETFs 2009. Representing ETF MarketPro, I'm moderating a panel focused on leveraged exchange traded funds (ETFs).  Although leveraged ETFs are one of the fastest growing investment products in the country, they ... http://mikevermillion.com/world-series-of-etfs-southeast/ Every wish you had more than one gmail account to make it easier to do things like sort your mail and identify where people got your address? Here's a trick...add the source of information to your address with a "+" sign before the "@" sign. So for example, my gmail address is: ... http://mikevermillion.com/multiple-gmail-accounts/ I'm in New York all week at the Search Engine Strategies conference. Guy Kawasaki kicked things off on Tuesday with a great keynote on how he uses Twitter.  Here's a quick summary of Guy's rules for Twitter: 1. Forget the A-List In other words, don't worry about trying to make friends with the ... http://mikevermillion.com/ses-new-york-2009/ As a former submarine officer, I always cringe when I hear about a collision at sea. Although the collision between the USS Hartford (SSN 768) and USS New Orleans (LPD 18) caused a few injuries among the sub's crew, the sailors are back on duty.  The real damage will be to ... http://mikevermillion.com/submarine-collision/ We had a great program on Exchange Traded Funds at NYSSA in New York on Thursday. Panelists included: Michael Eschmann, Senior Vice President at Direxion Funds, a leading sponsor of leveraged ETFs.  Direxion has launched 16 ETFs since last November which have attracted over $1.5 billion in assets in a very short ... http://mikevermillion.com/nyssa-program-on-etfs/